It all starts here

Whether you are a sole trader or small business we all know the importance of promoting your own company, skills and proffesion and the web is a major part of nearly everyones' daily routine. Like radio and television before, the internet is fast taking over as the medium of choice for it's versitility and cost effectiveness over other forms of advertising, but still there are many individuals and companies that don't harness this to it's full potential.

The following statistics from online giants Google prove to be an interesting read:

• 76% of British homes are connected to the internet (compared to 25% in 2000)
• Online ads are expected to account for 40% of total media spend in the UK by 2015
• UK Internet Users are expected to increase by 5 million in 4 years from 2009
• UK Display Ad spend estimated to be £706 million by the end of 2011
• In the UK, £1 in every £4 of total ad spend goes online

It just goes to show that it's very important for your business profile on the internet to be the best it can be.